If there's one thing Isaiah Mustafa knows, it's viral marketing. After hitting it big with the Old Spice campaign, he's launched his own in an attempt to be cast as the Marvel Comics hero, Luke Cage.
In the ultimate fan-made video, a strange clip has emerged online disguised as a teaser for the promised Luke Cage/Power Man project to be directed by John Singleton. Tyrese Gibson has reportedly been attached to the film for the past year, but there have been no official announcements on final casting yet, so the lead prize is technically still up for grabs.
It's been no secret that the hunky Old Spice commercial actor has been campaigning hard for the movie, dressing up like Luke Cage for a photo shoot, and strutting around comic conventions in his best Luke Cage muscle t-shirt, studded belt and sly grimace. Now he's created a short promo video that mimics a polished trailer. Give that man an "A" for ambition.
Check out the trailer after the break.