Saturday, April 24, 2010

Iron Man 2: Augmented Reality App

For this year's early summer blockbuster, 'IRON MAN 2', Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology.

This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.

But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer.

I Am Iron Man 2: Augmented Reality app ( from Rubber Republic on Vimeo.

While this looks awesome, I am sad that we don't have this technology in our every day lives yet. This is 2010, where's my holographic computing system?!

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