This year's winner is definitely memorable. In today's society where we are surrounded by brands and marketing noise, it just makes sense that this would happen sooner or later. In a way, it reminds me of Josie & The Pussycats (a highly underrated film in my opinion). It uses the familiar images of logos to tell a story that at the same time subverts the brands they have come to represent. Ronald McDonald as the murderer? You could interpret that as the fast food chain is slowly killing our youth and the smaller burger joints alike, or you could just watch it and laugh that such an icon for children and charity is now the bad guy.
A great short and totally deserving of its win.
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