The Old Spice Guy Wants to be Luke Cage

If there's one thing Isaiah Mustafa knows, it's viral marketing. After hitting it big with the Old Spice campaign, he's launched his own in an attempt to be cast as the Marvel Comics hero, Luke Cage.

From Blastr:

In the ultimate fan-made video, a strange clip has emerged online disguised as a teaser for the promised Luke Cage/Power Man project to be directed by John Singleton. Tyrese Gibson has reportedly been attached to the film for the past year, but there have been no official announcements on final casting yet, so the lead prize is technically still up for grabs.

It's been no secret that the hunky Old Spice commercial actor has been campaigning hard for the movie, dressing up like Luke Cage for a photo shoot, and strutting around comic conventions in his best Luke Cage muscle t-shirt, studded belt and sly grimace. Now he's created a short promo video that mimics a polished trailer. Give that man an "A" for ambition.

Check out the trailer after the break.

Behind the Scenes of the latest "Old Spice" ad

The Old Spice ads are viral video hits! They cram so much humor in with their branding message in these 30 second spots that it's no wonder everyone gets a kick out of watching them. But how do they make these videos seem so seamless? Watch this behind the scenes video to see all the movie-making tricks required:



[Mashable]

Ke$ha's "Blow" Music Video with James Van Der Memes

This music video is all kinds of awesome ridiculousness with James Van Der Beek, unicorn people, and rainbow laser guns. Yeah, take a second to reread that. JUST WATCH:



If you're wondering where the heck James Van Der Beek has been, he's been keeping busy between TV guest spots on shows (like How I Met Your Mother) by creating a slew of viral memes at JamesVanDerMemes.com and working with Funny or Die on some hilarious videos like DILF Khakis:

DILF Khakis from James Van Der Beek

He's been making a splash on twitter (@vanderjames) and even took over the @funnyordie feed for a while. He's really got the viral internet thing on lock, which I guess explains how the Ke$ha video happened. Why else would he be there?

For more insight into his role and just how he got to this place in his career, check out this interview he did with EW's Popwatch blog.

[Jaw Wired Shut]

Old Spice Guy is Back!

Kevin Bacon's biggest fan is....Kevin Bacon

[News for TV Majors]

Office Space: The Musical

Don't worry, this isn't real, but I would totally watch it if it was. This little video was created to promote the Blu-Ray release of the film, which you can buy on Amazon by clicking the link below.



[Huffington Post]

How I Met Your Mother: The Beer Ad They Couldn't Air

This season is already leaps and bounds better than last season, which was the weakest in the show's history.

I for one am a fan of Barney/Robin getting back together. I wasn't a fan of them getting together and breaking up the first time around, but the writers have done a much better job of making their connections believable, the slow build up is working. Last time they got together so slowly with very little emotional foundation for it to make sense. And then they broke up at what seemed like a drop of a hat. This time each episode seems to have a little moment between them that further proves their compabatibility and attraction. The fans seem to be pretty split on this issue, and how you feel about their potential recoupling really affects your enjoyment of this season.

Anyways, watch the latest viral video, a beer commercial that couldn't air on TV:

See more funny videos and funny pictures at CollegeHumor.

Chuck's Jeffster vs. Halo: Reach

Last season ended with Jeff and Lester on the lamb, suspected of blowing up the Buy More. While I'm not sure how big their roles will be in Season 4, they do have their own web series for the time being. It follows Jeffster on the run, but risking it all to get their hands on the new Halo game, Halo: Reach.

While it serves as an extended Halo: Reach commercial, I'm not bothered as long as it's entertaining and true to the characters. IGN announced the series, but you can watch a sneak peak of the web series below.

More Chuck Videos

Windows 7 Loves the Double Rainbow

You know you've made it when you're no longer just an internet meme and have jumped into mainstream media. Smart of Windows 7 to pick up on this so quickly and produce a commercial before it gets even older and overdone.

Old Spice Man Rocks The 'Stache

Scott Pilgrim vs. The World: Avatar Creator

You can create your own custom Scott Pilgrim image by visiting their Avatar Creator.

What a smart idea! It's getting the fans to promote the film for them in an interesting, fun, interactive way.

Linkulous: MacGruber, Shit My Dad Says, Lost Posters, World Cup and more!

Happy Friday! Below are some great articles I read over the week covering topics from Nike's World Cup ad to Lost to the stories behind viral videos and a whole bunch more. Enjoy the reads and have a great holiday weekend!

How 'MacGruber' Fell Victim to the SNL Curse - I thought it was really funny and should be seen, but this explains just why SNL movies are such bombs nowadays. 

First Look: “Shit My Dad Says” pilot - Starring Shatner and based on a twitter profile, it sounds like the perfect geek hybrid of the old and new.  I just hope it's actually funny.

Lost Series Finale a Twitter Earthquake - The most talked about show on twitter, by far.

The Secret to Getting The Job You Want 

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Lost Posters: Season 6 in Black and White


Author Nicholas Carr: The Web Shatters Focus, Rewires Brains - doesn't necessarily make you smarter, but it does change they way your brain works. Fascinating! 

Watch This: Iron Baby

Boob-Slapping Wedding DJ Didn't Get Paid for Show, Might Sue Video Maker


Mom Convicted After Locking Son Out of Facebook

Did you read any great/crazy stories this week? Feel free to share them in the comments. I'm always looking for interesting reads. 

Iron Man 2: Augmented Reality App

For this year's early summer blockbuster, 'IRON MAN 2', Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology.

This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.

But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer.

I Am Iron Man 2: Augmented Reality app (www.iamironman2.com) from Rubber Republic on Vimeo.


While this looks awesome, I am sad that we don't have this technology in our every day lives yet. This is 2010, where's my holographic computing system?!

Iron Man 2: Cordco

Check out the latest viral video for Iron Man 2! As you've seen in the trailers, an important scene in the film centers around the Tony Stark Expo 2010. This clip shows a demonstration from Cordco, one of the many companies exhibiting at the event.

Here's what Cordco has to say about the video:

This film was recorded earlier this year at an exclusive presentation in Melbourne, Australia to demonstrate a civilian application to what has to date been exclusively military technology.

'Better living through technology' will be at the heart of the Stark Expo which Tony Stark himself opens in 21 days time from now, in New York.

Interesting stuff; I can't wait to see how it fits into the film. That new non-weaponry technology is sure to the be highlight of the Expo.

Linkulous: Omega Males, Repo Men Contest, Flash Mobs, and more!

Working for Demand Media: The Web's Biggest, Scariest Content Machine

Omega Males and the Women Who Hate Them

"Repo Men" Contest - The Nationwide Chase is Almost Over - This sounds way cooler than the movie did! 


Simultaneous Web and TV Use is Surging [STATS]

How Investigative reporting makes use of the internet

How to Remake 80's Movies the Right Way  

Kevin Smith Makes Bad Movies, Hates Critics

How Twitter Got This 2009 Graduate a Job 

Karaoke Industry May Be Facing The Music

The Movies: Never Cheaper, Never More Expensive

Flash Mobs Take Violent Turn in Philadelphia

Linkulous: HIMYM, 3D Scam, YouTube Lawsuit, Twitter, and more!

'How I Met Your Mother': Cobie Smulders on Robin's boyfriends, Robin Sparkles and the 'dramatic season finale' - Great Q&A with Cobie Smulders about HIMYM guest stars, Robin/Barney, and what may be coming up this season.

10 Amazing Life Lessons Learned from Albert Einstein

So You Think You're a Film Critic? - this is why I went into PR instead of Cinema Studies. I like nearly every movie I see. I'm a film enthusiast to the core.

The Movie Studios Big 3D Scam

Theresa Rebeck Laura Pels Keynote Address
- a saddening account of how women playwrights account for only 17% of the theater world. 

Hollywood health scare: Is going to the movies dangerous to your health? 

Old is the New Young - below are some of the most interesting stats from this article:

• The average "frequent game purchaser" is 39-years-old, according to the Entertainment Software Association. The average motorcyclist is 47-years-old.
• The National Council on Aging claims 61 percent of all 60-somethings today are still sexually active. And singles 55 and older are the fastest growing group of online daters. 
• The rate of 50-somethings' illicit drug use rose more than 70 percent during 2002-08; marijuana is now more prevalent with them than with any other age group. 
• Recent surveys suggest as many as one in five teens now suffers from clinical depression. 

A Master Class in Twitter with Syfy's Craig Engler: Part 1 and Part 2 - great look at how twitter help put a voice to your network and engage the fans.

Running from the Recession 

YouTube Accuses Viacom of Uploading Clips, Making Its Life Difficult

"The Girl With The Dragon Tattoo" Blog Hunt

Lisbeth Salander is a brilliant hacker and investigator. Are you as smart as Lisbeth?


Music Box Films has launched a clue-based scavenger blog hunt on the web. Top bloggers have published articles about the film with an embedded clue leading readers to the next site in the Hunt. Readers can follow these clues for prizes including the Barnes & Noble NOOK, free film tickets, books, soundtracks and posters. The hunt begins on the movie's official website.

First Clue: Ink is permanent, but is the art of tattooing vanishing? Vince Hemingson went on a global odyssey in search of the last authentic tattoos.

Have no idea what I'm talking about? Watch the trailer below:



I'm very interested to see the movie and how the blog hunt rolls out.

Will it Blend?

This makes me feel physically ill - ruining a beautiful iPhone

like that! I'm kidding, kind of. But it is an example of great

marketing. Whether it's real or not, it gets people talking about

the blender. It's gotten over 7 million views on youtube and is

just gaining more and more word of mouth marketing. They

have a whole list of things they've blended: mariokart wii wheel,

glow sticks, wiimote, rubik's cube, and more.

Viral Marketing: Sherlock Holmes

I love campaigns like this! They're interactive and give the hardcore fans something to participate in and look forward to. They aren't the most effective of campaigns, usually just making the hardcore fans happy and then going unnoticed by the rest of the population, but sometimes they can catch like wildfire.

I signed up for this, and hopefully you will too. We can go on this Sherlock Holmes information chase together.

(Found via Latino Review)