Wednesday, July 22, 2009

Everyone loves a free meal

I just ate a delicious free burrito from Baja Fresh. In case you guys didn't know, Baja Fresh is giving out free burritos with the purchase of a regular drink, as long as you have this coupon:



Make sure your local Baja Fresh is participating and then enjoy!

Tim Burton's Alice in Wonderland

For a movie not coming out til March 2010, Alice in Wonderland is getting a LOT of buzz! It knows how to utilize social media, anticipation, and just has a lot of great people involved that get a lot of fans interested. Today they released the Teaser Trailer and it just made me even more excited to see the film!



Are you guys excited for this film? I am a huge fan of Tim Burton, especially when paired with Johnny Depp (a la Edward Scissorhands). I think that both of their unique visions contribute to making a film with a distinct vision and voice. March 5, 2010 can't come soon enough!

(found via EW Popwatch)

UPDATE: So I had to update my post not long after posting it because Disney made Trailer Addicts take it down. They've also taken all the versions down from Youtube. I can see why Disney might want to keep it wrapped up until it's intended debut at Comic Con tomorrow, but they should be letting this trailer run free on the internet to create the most buzz as possible! See Mashable for more thoughts on this issue.

Tuesday, July 21, 2009

What Recession? Apple's Not Feeling It


iPhone sales passed 5 million units sold, for this quarter alone! Apple seems to be defying the odds by not only maintaining their market share, but growing! Apple products are more expensive across the board than other brands, yet it is able to grow thanks to a great brand that people trust.

For more hard figures, check out this article.

I just got my iPhone a week ago and I'm totally in love with it! While it's a big cost, I was lucky enough to get it as a grad gift. I've had some time to play around with apps and I'm loving the Lose it! app. It's a pretty boring app, but it's so helpful in terms of keeping track of my diet and exercise. I'm also addicted to Rolando, a fun game that utilizes the gravity function of the phone. Other apps I use all the time: Twitterific, Facebook, and Shazam. KT uses Labyrinth and The Price is Right a lot.

One type of app that I wish there were more of: Movie/TV Studios. Right now, the only one I've really found is Sony Pictures, where they have trailers and news for their films. I also have the Sci Fi Wire with updates on all sci fi news and projects. I wish there were more out there like this! I would totally use a Warner Bros. one to follow updates on Chuck and Harry Potter!

Well, hopefully this is about to change. Movie studios are starting to realize the marketing potential of the iphone and blackberry. We keep these phones on us at all times, it's the perfect way to get ads to us at any time of day. Movie studios are just starting to pick up on this idea: Bruno apps where you can touch him to get him to talk dirty to you, Harry Potter app where you can play with a wand and put your face in The Daily Prophet. While these are great, I wish more studios would have one app for all their projects like Sony Pictures does. I would PAY for a Disney/Pixar one!

Would you guys pay for a movie app? Or what other apps do you feel are lacking?

(photo and more info at The Wrap)

A Miracle Chocolate!?


Apparently, the Swiss have been working hard to come up with the best chocolate, ever. It won't melt in your hands, and it's low calorie! Supposedly with all the taste of a regular chocolate, but there's no way to tell until I get my hands on some.

This chocolate won't melt unless it gets hotter than 130F! The only thing that causes it to melt in your mouth is the enzymes in our saliva. Pretty crazy! M&Ms may have to think of a new slogan if all chocolate will soon be this high tech.

Not only is it melt-resistant, but it has 90% less calories than regular chocolate! Are you kidding me? This CAN'T be real! Where can I buy this?!

For the official story, check out the TIME article here.

Monday, July 20, 2009

Motion Posters: The Next Norm in Movie Marketing

With advertising moving more and more online and digital, it's no surprise that Motion Posters are starting to crop up. I'm actually surprised I haven't seen more! They're much more engaging than pop ups and definitely no where near as annoying. Here are a few neat motion posters:

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I can't find the embed code for this one, so click here to check out the Terminator Salvation Motion Poster.